NATASHA ZINKO ETERNALLY PERCEIVES THE GLASS AS HALF FULL, EXPRESSING A PLAYFUL AND LIGHTHEARTED WORLD FILLED WITH FOLKLORIC PRINTS AND EMOJI-STYLE PATCHES. EMERGING ORGANICALLY AFTER SELLING HER PERSONAL CREATIONS TO FRIENDS, THE LONDON-BASED DESIGNER’S NAMESAKE LABEL LAUNCHED IN 2015. SINCE STUDYING JEWELRY DESIGN AT CENTRAL SAINT MARTINS, ZINKO HAS EXPONENTIALLY GROWN HER BUSINESS, FOCUSING ON THE BRAND’S PRINCIPLES OF SUSTAINABILITY, AUTHENTICITY, AND DIVERSITY. PRODUCING ENERGETIC READY-TO-WEAR AND FINE JEWELRY COLLECTIONS FOR WOMEN, THE UKRAINIAN DESIGNER BLURS THE LINES OF CONVENTIONALITY WITH A VIVID MIX OF UNEXPECTED SHAPES, PATTERNS, AND OFTEN OVERSIZED SILHOUETTES. WHILE CONTINUOUSLY REPURPOSING FABRICS FROM PAST SEASONS, ZINKO REIMAGINES CLASSIC STYLES LIKE DENIM SKIRTS, LEATHER PANTS AND MAXI DRESSES.