GREG LAUREN IS A LUXURY READ-TO-WEAR MEN’S LABEL SPECIALIZING IN UPCYCLED FASHION. LAUNCHED IN 2011, THE AMERICANA BRAND IS PROUDLY LOCATED IN THE ARTS DISTRICT OF LOS ANGELES. A TALENTED AND SUCCESSFUL ARTIST, GREG LAUREN STUDIED ART HISTORY AT PRINCETON UNIVERSITY. SPECIALIZING IN REPURPOSED APPAREL CLEVERLY PIECED TOGETHER FROM ARMY SURPLUS FABRICS, MILITARY TENTS, DUFFLE BAGS AND OTHER POSTCONSUMER GOODS, THE AMERICAN DESIGNER IS COMMITTED TO A ZERO-WASTE LIFESTYLE.