FRENCH FOR CLOTHING, VETEMENTS IS A LUXURY FASHION LABEL INFLUENCED BY STREETWEAR. ESTABLISHED IN 2014 BY GEORGIAN DESIGNER DEMNA GVASALIA, THE BRAND OFFERS UNCONVENTIONAL READY-TO-WEAR STYLES DRIVEN BY A PRODUCT-ORIENTED APPROACH. CHALLENGING FASHION NORMS, THE ZURICH-BASED COMPANY FOCUSES ON DISTORTED AND EXAGGERATED SHAPES, RECONSTRUCTING AND MODIFYING CLASSIC STYLES TO QUESTION THEIR SIGNIFICANCE. SINCE GVASALIA’S DEPARTURE TO BALENCIAGA IN 2019, THE ATELIER HAS TAKEN OVER AS A COLLECTIVE, CONTINUING TO PUSH BOUNDARIES AND RESPECT THE BRAND’S AUTHENTIC VALUES. LOOK OUT FOR WITTY LOGO TEES, OVERSIZED SWEATSHIRTS AND CASUAL COOL OUTERWEAR FOR THE ARTISTICALLY INCLINED INDIVIDUAL.