Inside Maxfield’s Exclusive PUMA x Nahmias Pop-Up Experience in Los Angeles

For the first time ever, PUMA and Los Angeles-based label Nahmias teamed up to reinterpret an icon: the classic PUMA Suede sneaker. Inspired by West Coast lifestyle and artisanal detail, the collaboration blends vintage touches with fresh, handcrafted sensibility. From distressed leather to crocheted formstrips and woven accents, each pair embodies a playful yet refined spirit.

The launch featured three distinct colorways — Vintage Red, Vintage Black, and Crochet — each reflecting the unique identity and aesthetic that Nahmias brings to this timeless silhouette.

Transforming Maxfield Into an Immersive Experience

For the duration of the activation, Maxfield became more than a retail space — it became a fully realized creative environment. Inside Maxfield’s Jean Prouvé Structure highlighted the craftsmanship behind the collaboration through sculptural displays, tactile materials, and interactive design moments that reflected the collection’s playful yet refined aesthetic.

Guests explored a curated presentation of the capsule alongside exclusive product offerings available only at Maxfield. The experience embodied what we strive to create: a meeting point between fashion, art, and culture.

“The PUMA x Nahmias Suede collaboration reworks the iconic silhouette with rich texture, crochet accents, and distressed finishes inspired by West Coast ease.” — V Magazine 

“The activation marks a continued evolution of the NAHMIAS brand, blending laid-back California aesthetic with refined luxury retail at one of Los Angeles’ most iconic destinations.” — LA Guestlist

“Highlights include life-size beads inspired by the signature detailing featured on the PUMA x NAHMIAS Suede, a supersized crochet dog keychain, and an interactive vending machine where visitors can unlock exclusive collectibles.” — LA Guestlist

“Doni Nahmias celebrates with Tequila Don Julio 1942 at the opening night of the NAHMIAS immersive retail pop-up at Maxfield LA on February 12th.” — Socialite Life.

“Maxfield is the most iconic store in the world, and it’s always been my dream to be stocked here,” Nahmias told Vogue as guests including Victoria Villarroel, Kylie Jenner, and others mingled at the event. — Vogue