Paula Canovas del Vas is the London-based designer behind the eponymous label, exploring established interpretations of femininity, power and sustainability using thought-provoking contrasts. A Central Saint Martins alumna, Paula was named by The New York Times as one of the six emerging designers to watch. Her debut womenswear collection was presented during London Fashion Week in February 2018. In July of the same year, Canovas del Vas was invited by Le Palais de Tokyo in Paris for a special installation titled Objet trouvé. Last year, her SS20 collection was presented virtually during London Fashion Week using a multi-player virtual reality installation titled, See, Saw, Seen (2019). Canovas del Vas has held positions at Maison Margiela and Gucci and partners creatively with leading artists including Kanye West.