RARE AND TRULY “WELL DONE”, SOUTH KOREAN LABEL WE11DONE WAS FOUNDED BY JESSICA JUNG AND DAMI KWON. CO-OWNERS OF A CONCEPT SHOP IN SEOUL CALLED RARE MARKET, THE DESIGNERS SHARE A LOVE OF FASHION AND CELEBRATING UNIQUE NEW BRANDS. EMERGING OUT OF A DESIRE TO CREATE THEIR OWN DESIGNS INSPIRED HEAVILY BY AMERICAN STUDENT CULTURE, WE11DONE WAS BORN.