A LOVE MOVEMENT IS AN LA-BASED INDEPENDENT LABEL KNOWN FOR ITS DIY STYLE AND ARTISTIC COLLABORATIONS. SPREADING MESSAGES OF LOVE AND POSITIVITY THROUGH SIGNATURE SMILEY FACE MOTIFS, ALM PROJECT WAS FOUNDED IN 2001 BY TETSUZO OKUBO, FORMER HEAD OF ACCESSORIES DESIGN AT YOHJI YAMAMOTO. CRAFTING ECO-FRIENDLY CASUALWEAR FROM REPURPOSED VINTAGE MATERIALS, OKUBO’S INTENTION IS TO DELIVER LONG-LASTING JOY AND CONFIDENCE TO THE WEARER.